കേരള ബിസിനസുകൾക്ക് Google Ads-ന്റെ യഥാർത്ഥ ചെലവ്, സജ്ജീകരണ ക്രമം, ഒഴിവാക്കേണ്ട പിഴവുകൾ.
Google Ads can fill a clinic calendar or empty a marketing budget in the same 30 days. The difference in Kerala is rarely the platform. It is the landing page, the match between keyword and offer, and whether anyone counts enquiries. Here are current cost bands, a safe setup, and the mistakes I keep seeing in the first invoice.
Cost bands in 2026
- Media spend. ₹15,000–₹40,000 a month is a sensible test for one city and one service. Education, legal, and specialised medical terms can need more because clicks are expensive.
- Management. ₹8,000–₹25,000 a month, or 10–15% of spend, whichever was agreed in writing. A ₹3,000 “ads package” usually means nobody is watching search terms.
- Creative and landing page. Budget a one-time ₹8,000–₹30,000 if your current page is a homepage slider.
Put these next to the agency monthly packages so management and media are not blended into one confusing number.
Setup steps
- Create the Google Ads account on your email. Add the marketer. Do not start in their account.
- Install conversion tracking for calls and WhatsApp clicks before you raise the budget.
- One campaign, one city or radius, one offer.
- Send traffic to a page that repeats the offer, shows a price band or process, and has a tap-to-WhatsApp button.
- Review search terms twice in the first week. Add negatives.
Costly mistakes
- Broad keywords such as “marketing” or “doctor” with no negatives.
- Running ads to a site that fails the lead checklist.
- Judging success on click-through rate while the phone never rings.
- Pausing after four days. A local campaign needs at least two weeks of search-term cleanup.
- Ignoring organic. Ads rent the click. SEO is how you stop paying for your own brand name forever.
Frequently Asked Questions
How much do Google Ads cost for a Kerala business?
Management is often ₹8,000–₹25,000 a month, or about 10–15% of spend. Media spend for a local service campaign commonly starts around ₹15,000–₹40,000 a month. Competitive treatments and education keywords cost more per click.
What is a costly mistake?
Sending ads to the homepage, letting a broad match keyword eat the budget, and judging the campaign on clicks instead of WhatsApp or call enquiries.
Should the agency own the ads account?
No. Create the account on your Google login, add the specialist as a manager, and keep the billing method in your name.