Keyword Planner, Ubersuggest, DA/PA ചെക്കർ — ഓരോ ഫ്രീ SEO ടൂളും ഏത് ചോദ്യത്തിന് ഉത്തരം തരുന്നു.
A DA PA checker does not tell you what to write. Google Keyword Planner does not tell you whether a link is real. Ubersuggest does not replace your own Search Console. This comparison is for owners and junior marketers in India who are staring at five browser tabs and a sales page for a ₹4,999 “SEO suite”.
Google Keyword Planner
Use it when you need demand, not a score. It shows how often people search a phrase and how competitive the ad auction is. For a Kerala service business, group keywords into three buckets: service (“dental implant”), service plus city (“dental clinic Kochi”), and problem (“tooth pain at night”).
Planner hides exact volumes behind ranges until the account spends. That is fine. You need the relative gap between “digital marketing course” and a hyper-local phrase, not a false precision of 73 searches.
Ubersuggest
Use Ubersuggest for a first content map: related keywords, a rough difficulty number, and the pages already ranking. It is useful when you are planning a blog or a service page and you do not yet have 12 months of your own data.
Treat difficulty as a sort order, not a law. A “hard” national keyword can still have an easy local variant. Confirm anything you will spend a month writing by looking at the live search result: are the top results clinics, directories, or giant publishers?
DA/PA checkers
Domain Authority (Moz) and similar DR or DA scores from other vendors estimate how strong a site’s link profile looks. A DA PA checker is handy when you are choosing a publication for a mention or spotting an obvious link scheme.
- Do not buy guest posts because a checker says DA 50.
- Do not panic because your new domain is DA 5. New businesses start there.
- Do not report DA to a client as “SEO health”. Report indexed pages, queries, and enquiries.
The numbers that belong in a monthly review live in Google Search Console.
A free stack that is enough
- Search Console for your reality.
- Keyword Planner for demand.
- Ubersuggest or a similar freemium tool for gaps.
- A DA/PA check only when you are evaluating a specific site, not your own worth.
If the business question is “do we need SEO or a full marketing plan?”, start with SEO vs digital marketing rather than another tool trial.
Frequently Asked Questions
Is a DA PA checker accurate?
Domain Authority and Page Authority are third-party estimates, not Google metrics. Use them to compare links in a prospect list. Do not treat a DA number as a ranking factor or a reason to buy a link.
Is Google Keyword Planner free?
Yes, inside a Google Ads account. You do not have to run ads to see volume ranges, but the ranges are broad unless the account has spend history.
Is Ubersuggest enough for a Kerala business?
It is enough to build a first keyword list and see who already ranks. It is not a substitute for Search Console data from your own site.