ബ്രാൻഡ് കിറ്റ്: പേര്, നിറം, ഫോണ്ട്, ലോഗോ ഫയലുകൾ, ഒരു പേജ് ശബ്ദക്കുറിപ്പ്.
How to create a brand kit on a small budget: lock the name you will actually print, choose a small colour set, pick one or two fonts you are allowed to use, export the logo in the formats printers need, and write five lines on how you sound. A template for the folder is in brand identity kit template.
What goes in the kit
- Logo in colour and one-colour, on light and dark.
- Hex or print values for two primary colours and one neutral.
- Font names and where to download them legally.
- A sample visiting card and a social avatar.
- Words you use and words you avoid.
Create it after the offer is clear
A kit for a vague business becomes a rebrand in six months. Know the buyer from your marketing model. If the name is the long-term name, consider trademark registration.
Frequently Asked Questions
Do I need a designer?
For a logo you will print large, yes. You can still assemble the folder and the rules yourself.
What file types do I need?
SVG or vector for print, PNG for screens, and a simple JPEG backup. Keep the source file.
How often should the kit change?
Rarely. Consistency is the point. Change it when the offer truly changed, not when you are bored.