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FreeA complete, step-by-step guide to digital marketing: every core channel explained simply, a 7-step strategy you can apply to any business, real worked examples, and a clear-eyed look at where digital marketing is headed next - AI, privacy-first data, conversational search and more.
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FreeA step-by-step professional guide to pricing a product or service: costs, overheads, margin vs markup, break-even, hourly rates, market research, customer value, tax, discounts and psychology. With infographics, worked examples, working calculators and a quiz.
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