Learn Analytics & Data, Step by Step
A free 9-chapter course covering everything from why tracking matters to a complete GA4 and Search Console setup checklist. Work through it in order, or jump to what you need — your progress is saved on this device.
0 of 9 chapters complete
1Why Analytics MattersMoving from gut-feel decisions to evidence — and the real cost of flying blind on your marketing spend.✓ Done2Setting Up Google Analytics 4 CorrectlyProperties, data streams, and the shift from sessions to events — set up the right way the first time.✓ Done3Understanding GA4 Reports & EventsAcquisition, Engagement and Realtime reports — and what actually counts as a key event.✓ Done4Google Search Console EssentialsVerify your property, read the Performance report, and keep Google crawling your site cleanly.✓ Done5Conversion Tracking & GoalsDefining what a conversion means for your business and tracking it accurately in GA4.✓ Done6Building Dashboards That MatterFewer numbers, better decisions — building a dashboard people actually look at.✓ Done7Attribution & Multi-Channel Tracking BasicsWhy the last click rarely tells the whole story, and how UTMs keep campaigns honest.✓ Done8Common Data Mistakes to AvoidThe setup errors that quietly corrupt your numbers — and how to catch them.✓ Done9Your Analytics Setup ChecklistA concrete, step-by-step checklist to get your tracking properly in place this week.✓ Done