Learn Email & Automation, Step by Step
A free 9-chapter course covering everything from why automation matters to a concrete, four-phase rollout plan. Work through it in order, or jump to what you need — your progress is saved on this device.
0 of 9 chapters complete
1Why Automation Matters for Small BusinessThe real cost of manual follow-up, and what automation should never replace.✓ Done2Email Marketing FundamentalsPermission, list hygiene and deliverability — the foundation before you automate anything.✓ Done3Building Automated Email SequencesWelcome, nurture, cart-recovery and re-engagement sequences that work while you don't.✓ Done4Segmentation & PersonalizationWhy sending the right message to the right person beats blasting everyone the same email.✓ Done5Choosing an Email & Automation ToolHow to evaluate ESPs and automation platforms without getting locked into the wrong one.✓ Done6Workflow Automation Beyond EmailConnecting your tools so leads, tasks and notifications move without manual copy-paste.✓ Done7Chatbots & Lead Capture AutomationWebsite chat, WhatsApp and Instagram auto-responders that qualify leads before a human steps in.✓ Done8Measuring Automation PerformanceThe metrics that actually matter, and the vanity metrics worth ignoring.✓ Done9Your Automation RoadmapA four-phase plan for rolling out automation without breaking what already works.✓ Done