Learn Google Ads, Step by Step
A free 9-chapter course covering everything from how the ad auction works to a concrete 30-day action plan. Work through it in order, or jump to what you need — your progress is saved on this device.
0 of 9 chapters complete
1How Google Ads Actually WorksThe auction, Ad Rank and Quality Score — why the highest bidder doesn't always win the top spot.✓ Done2Campaign Types ExplainedSearch, Display, Performance Max, Shopping and Video — when to use each one.✓ Done3Keyword Research & Match TypesFinding the right keywords, understanding match types, and using negatives to cut wasted spend.✓ Done4Writing Ads That ConvertResponsive Search Ads, ad strength, extensions, and matching your copy to search intent.✓ Done5Landing Pages That Turn Clicks Into LeadsMessage match, above-the-fold clarity, trust signals and mobile speed.✓ Done6Budgets & Bidding StrategiesManual CPC vs Smart Bidding, and how much budget your account actually needs to work.✓ Done7Conversion Tracking SetupGetting tracking right before you scale — the single most important lever in any account.✓ Done8Targeting & AudiencesRemarketing, in-market audiences, and dialling in geographic targeting for local businesses.✓ Done9Your 30-Day Google Ads Action PlanPutting the whole course together into a concrete, week-by-week checklist.✓ Done