Learn SEO, Step by Step
A free 11-chapter course covering everything from how search engines work to measuring your results. Work through it in order, or jump to what you need — your progress is saved on this device.
0 of 11 chapters complete
1What Is SEO? How Search Engines Actually WorkCrawling, indexing and ranking — the three-step process behind every search result.✓ Done2Keyword Research FundamentalsFinding the exact words your customers search — and picking the right ones to target.✓ Done3On-Page SEO EssentialsTitle tags, meta descriptions, headings and URLs — the elements you control on every page.✓ Done4Writing Content That RanksStructuring pages and articles so both readers and search engines get what they need fast.✓ Done5Technical SEO BasicsMaking sure search engines can actually crawl, render and index your site correctly.✓ Done6Site Speed & Core Web VitalsWhy loading speed is a ranking factor, and the three metrics Google measures.✓ Done7Local SEO & Google Business ProfileWinning the map pack and local results — essential for any business serving a physical area.✓ Done8Link Building & Off-Page SEOHow backlinks work, why they matter, and realistic ways to earn them.✓ Done9AEO & GEO — Optimising for AI SearchHow to get cited by ChatGPT, Perplexity and Google AI Mode — the newest half of search.✓ Done10Measuring Results: GA4 & Search ConsoleSetting up tracking and reading the numbers that actually indicate SEO progress.✓ Done11Your 30-Day SEO Action PlanPutting the whole course together into a concrete, week-by-week checklist.✓ Done